Tuesday, May 21, 2013
Mitsubishi Motors North America, Inc. (MMNA) is honored to learn that the company's best-selling model — the 2013 Mitsubishi Outlander Sport compact crossover vehicle — has today been named a 2013 "Top Safety Pick+" award winner by the Insurance Institute for Highway Safety (IIHS). The Outlander Sport's 2013 IIHS "Top Safety Pick+" award comes in addition to the two straight IIHS Top Safety Pick awards the handsome 5-passenger compact crossover has already received in 2012 and 2013.
The 2013 Mitsubishi Outlander Sport was one of only two vehicles in the Small SUV category named a Top Safety Pick+" by the Insurance Institute for Highway Safety (IIHS) from a field of 13 vehicles.
The Insurance Institute for Highway Safety (IIHS) is now awarding the new "Top Safety Pick+" designation as its highest accolade for vehicles that offer superior crash protection. The 2013 Outlander Sport's "Top Safety Pick+" achievement indicates that it meets the tougher crash safety standards set forth by the non-profit vehicle research and crash test ratings agency that are now necessary to receive its highest accolade.
The Insurance Institute for Highway Safety (IIHS) rates vehicles as "good," "acceptable," "marginal" or "poor" based on performance in a moderate overlap frontal crash, small overlap frontal crash, side impact, rollover, plus evaluations of seat/head restraints for protection against neck injuries in rear impacts. The "Top Safety Pick+" requires a vehicle to score a "good" rating in at least four of the five tests and no less than an "acceptable" in the fifth test.
Added just last year, the small overlap test "replicates what happens when the front corner of the vehicle strikes another vehicle or object like a tree or utility pole," according to the IIHS. A full 25% of the front of the vehicle on the driver's side hits a 5-foot-tall barrier at 40 mph.
Two-thirds of the vehicles in the Small SUV category that were evaluated by the IIHS scored a lowly "poor" rating for vehicle structure.
The 2013 Mitsubishi Outlander Sport's exceptional IIHS "Top Safety Pick+" rating can be attributed to numerous advanced high-tech design features, particularly to a key safety technology engineered into every Mitsubishi Motors vehicle — Reinforced Impact Safety Evolution (RISE). RISE is Mitsubishi Motors' patented safety body construction system featuring integrated energy-absorbing crumple zones and engineered reinforcements strategically placed within the body/chassis that provide maximum protection to the vehicle's occupants in the event of an impact by absorbing and/or dispersing a great deal of this energy from the cabin.
With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 31 mpg highway and includes a long list of welcome standard features.
For more information about the 2013 Mitsubishi Outlander Sport Top Safety Pick+ award, please log on to the Insurance Institute for Highway Safety (IIHS), please visit iihs.org.
Wednesday, May 8, 2013
All-new 2014 Mitsubishi Outlander: More of Everything Except Price
It’s official: The completely redesigned 2014 Mitsubishi Outlander will arrive in dealerships in June, showcasing significant upgrades in fuel economy, style and value. Customers who expected a higher starting price will be happily surprised.
Now, it’s true that the price of admission to the all-new Outlander family does rise a modest $300, to $22,995, but the most popular models—the Outlander SE and GT—will boast MSRPs that are hundreds less than last year.
The 2014 Outlander SE, for example, is priced from $23,795, which represents a $200 reduction compared to its 2013 version. Yet it still offers standard amenities like 18-inch alloy wheels, a premium audio system with a 6.1-inch touchscreen, Mitsubishi’s FUSE hands-free technology, heated front seats, passive entry, and pushbutton start. The range-topping 2014 Outlander GT welcomes an $800 price decrease from its 2013 model. The MSRP of $27,795 brings V-6 power and the automaker’s advanced Super All-Wheel Control (S-AWC) system into the mix. (For the first time ever, S-AWC also will be offered on the Outlander SE.)
Owners will then be able to personalize their 2014 Outlanders with available features like:
- Leather seating surfaces, as well as a leather-wrapped steering wheel and shift knob
- A 710-watt Rockford-Fosgate sound system with nine speakers and advanced surround-sound technologies
- MMCS Navigation, boasting a 7-inch hi-res touchscreen, voice-recognition 3D mapping, and an SD card slot
- Safety measures like adaptive cruise control, forward collision mitigation and lane-departure warning
Finally, because the 2014 Outlander also benefits from improved aerodynamics and a 200-lb. weight reduction, Mitsubishi expects it to deliver EPA ratings of up to 31 mpg highway—a more than 10 percent jump versus the 2013 model.
Wednesday, May 1, 2013
2013 Mitsubishi Outlander Sport Wins "Best All-Around Performance" Award from Automotive Science Group ™ (ASG)
Mitsubishi Motors North America, Inc. (MMNA) is proud to announce its stylish and versatile 2013 Mitsubishi Outlander Sport crossover model as the recipient of the "Best All-Around Performance" Award from the Automotive Science Group (ASG) — the organization's top honor — for "best overall performance amongst all model year 2013 crossover SUVs sold in the U.S. market."
Based in Glen Ellen, California, the Automotive Science Group ™ (ASG) is a consumer product rating website that has created the Automotive Performance Index to help consumers better asses value in the automotive marketplace. The Index factors in social, economic, and environmental performance analysis (with input from Eco-innovations, an environmental and social policy consultant group located in Seattle, Washington) "to introduce new performance measures that better differentiate market leaders from mainstream competitors."
Furthermore, the ASG's Automotive Performance Index was developed using the scientific principles of ecological economics, where social, environmental and economic considerations are all equally important in determining overall value.
An Insurance Institute for Highway Safety (IIHS) "Top Safety Pick," the American-made 2013 Mitsubishi Outlander Sport is the best-selling vehicle in the Japanese auto manufacturer's revamped model lineup.
With a starting MSRP of only $19,170, the 2013 Mitsubishi Outlander Sport provides comfortable and roomy seating for five, is powered by a capable 148 horsepower 4-cylinder engine that achieves an EPA-rated 24 mpg city/31 mpg highway and features energy-saving technologies including Electric Power Steering (EPS) and a specially-designed high-efficiency alternator. Available options include an advanced Continuously-Variable Transmission (CVT), panoramic glass roof, a 710-watt Rockford-Fosgate ® premium audio system, 40GB HDD navigation system with real-time traffic and music server, and Mitsubishi Motor's legendary All-Wheel Control (AWC) all-wheel drive system.