Wednesday, April 23, 2014

BMW insider explains the Vision Future Luxury Concept and what it means for the BMW brand


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The usual BMW insider Scott27 returns with some insights into the new Vision Future Luxury Concept and how its design translates into future models. Scott27 …

The usual BMW insider Scott27 returns with some insights into the new Vision Future Luxury Concept andhow its design translates into future models. Scott27 has been known to provide some great insight into future products, but there have been a few mishaps as well.
Let’s have a look at the slightly edited report:
“Vision Future Luxury is a concept to gauge customer appetite for a car that would cost considerably higher than the current flagship 7 Series limousine.
Originally there was the option to use an extended 7 Series model like the previous E38 7 Series LXi. But research uncovered that in markets like China there is room for a further push upmarket to connect that bridge to Rolls-Royce.

BMW insider explains the Vision Future Luxury Concept and what it means for the BMW brand
The Vision Future Luxury Concept is a five meter long vehicle, but also referred to internally as the 9 Series, aimed at a progressive ultra wealthy clients who like BMWs but feel that there is nothing more to offer. VFL could potentially rival brands such as Bentley which like BMW deliver a performance message ahead of luxury.
Vision Future Luxury is being presented at the Auto China show in Beijing as a way to test customer opinion in the world’s largest car market and by 2015 the worlds largest market for luxury cars. The Vision Future Luxury brings BMW full circle from its initial experiment with the 2007 CS Concept Car 7 years ago.
Concept CS aimed to see if the BMW brand could be stretched further upmarket bridging to the Rolls-Royce brand. Seven years later we have now arrived at that point that customers do indeed wish to see the brand stretched further upmarket.
For now the Vision Future Luxury is more than just a concept. It’s a window into the next generation BMW 7er, not just in design, but technology and engineering. The VFL heavily reflects previous BMW comments about the next 7er being the most advanced BMW to date as many feature illustrated and mentioned will arrive with the all new car.
The recent announcement of the BMW X7 is also illustrated by the Vision Future Luxury especially at a time when luxury sedans are being outsold by luxury SUVs.
The X7 brings forth the same advancements from the 7 Series to have a vehicle that must be individual and not simply be an enlarged X5. The X7 will be the epitome of a luxury activity vehicle , distinguished by individuality, and technology as the next generation 7er.
BMW’s effort comes as rival Mercedes-Benz is also testing appetite for reviving its disbanded high-end Maybach brand, although this is going to be an extended S-Class, not a bespoke model like the Vision Future Luxury BMW 9 Series
The BMW i3 and BMW i8 showed how some new BMWs can be different. Some segments have become boring and the luxury car market is one of these there is so much that can be done with wood and leather but BMW are now taking a new approach to this segment.
The next 7er can be described as a full revolution but in the way it progresses everything you have thought about a luxury car from BMW.
The next 7er has the potential to be a very different , luxury car and for BMW to become a very different brand but never forgetting about its core philosophy “Sheer Driving Pleasure”
For BMW a revolution always begins at 7.”

Monday, April 14, 2014

Mitsubishi ready to pull Evo's plug



2013 Mitsubishi Lancer Evolution X GSR
2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review2013 Mitsubishi Lancer Evolution X GSR: Review






We have all manner of unofficial metrics in the auto industry. No doubt you've heard some of them, like the butt dyno. Another popular measure is the smiles-per-dollar index - how entertaining is a car versus its price. Cars like the Mazda MX-5 MiataScion FR-S and Mini Cooper S, for example, score quite highly, while vehicles like the BMW M5 or Audi RS7 are great to drive, but score lower because of their much higher price tags. For a long time, the king of the smiles-per-dollar index was arguably the Mitsubishi Lancer Evolution X, which blended hair-raising thrills for the price of a well-equipped Ford Fusion Titanium.

Now, it looks like the Evo will need to hand over its title, as this generation of the rally-derived rocket is likely to be Mitsubishi's last – at least for a while. There's been no mention of just when production of the current car will end, so if you're in the market, we'd suggest trying to find a dealer with inventory ASAP. The news comes from the automaker's Japanese mothership, which says the brand will instead focus on utility vehicles and EVs. While there are no direct plans for a successor, an Evo XI as it were, the door remains open for a different kind of beast, according to Mitsubishi.

"Mitsubishi Motors does not have any plans to design a successor with the current concept, as a high-performance four-wheel drive gasoline-powered sedan," said Namie Koketsu, a spokesperson for Mitsubishi, according to Automotive News. "Mitsubishi Motors will explore the possibilities of high-performance models that incorporate electric vehicle technology."

Truth be told, this has been a long time coming. The death of the current Evo and its resurrection with a set of batteries has been whispered about for years. We most recently reported on it a few months ago. And we're optimistic about a future hybrid successor for the high-performance Lancer. Consider the way the top echelon of the auto industry has embraced performance hybrids – with cars like the Ferrari LaFerrari,McLaren P1 and Porsche 918 Spyder, the idea of a high-performance hybrid is gaining traction. This certainly has us less fearful of an electrified Evo successor.

Still, we'd be lying if we said we weren't feeling pretty terrible about the end of the Evo X. We'd like to know how you feel, though. Should Mitsubishi have done this years ago? Would you consider a hybridized successor if the smiles-per-dollar index were similar to the current car? Should there be a gas-powered Evo XI? Let us know what you think in Comments.